10 Popular Types of Digital Products You Can Sell Online

Digital products have become one of the most accessible and profitable ways to earn money online. Unlike physical goods, they require no inventory, no shipping, and minimal overhead. Once created, they can be sold repeatedly with virtually no additional cost. Whether you're looking to build a side hustle or launch a full-scale business, digital products offer an attractive path forward.

Here are ten of the most popular types of digital products people are successfully selling today.

1. Downloadable Guides and eBooks

eBooks and downloadable guides are one of the most beginner-friendly digital products. These can range from self-help manuals and cookbooks to niche-specific how-to guides. If you have knowledge or expertise in a particular area, packaging it into a well-written guide is a great way to serve an audience and generate income.

2. Templates and Spreadsheets

People love tools that save time and remove guesswork. Templates and spreadsheets are exactly that. Whether it's a budgeting tool, a resume layout, or a social media content calendar, these plug-and-play resources are valuable to professionals, students, and entrepreneurs alike.

3. Online Courses and Workshops

Online education is booming. If you have a skill others want to learn, consider creating a digital course or workshop. Platforms like Teachable, Podia, and Kajabi make it simple to upload content, set pricing, and enroll students. Courses can be video-based, text-based, or a combination of both.

4. Printables

Printables include calendars, planners, worksheets, chore charts, and more. They’re often sold on platforms like Etsy and are particularly popular among parents, teachers, and productivity enthusiasts. All you need is a design tool like Canva and an eye for layout.

5. Stock Photos and Videos

If you're a photographer or videographer, selling stock content can be a steady source of passive income. Bloggers, marketers, and content creators are constantly in need of high-quality visuals. Sites like Shutterstock, Adobe Stock, and your own personal website can serve as selling platforms.

6. Digital Art and Illustrations

Artists can turn their creations into downloadable wall art, icon packs, digital stickers, or avatar portraits. With platforms like Gumroad and Creative Market, it's easier than ever to get your work in front of buyers looking for unique designs.

7. Presets and Editing Tools

Photographers, designers, and social media creators love using presets and editing tools to streamline their workflows. Lightroom presets, Photoshop brushes, and Canva templates are all in-demand digital assets that offer instant results and save time.

8. Memberships and Subscription Products

Recurring income is powerful. By offering memberships—such as premium newsletter content, a paid Discord group, or a monthly digital product bundle—you create a steady stream of income while building a loyal community around your brand.

9. Software and Plugins

For those with coding skills, creating small software tools, browser extensions, or WordPress plugins can be highly lucrative. These products often solve very specific problems and can command higher price points. Plus, updates and support can be streamlined once a user base is established.

10. Audio Products

Audio is an often overlooked category. Musicians, sound designers, and voiceover artists can sell royalty-free music, sound effects, meditation tracks, or even guided audio lessons. Podcasts and audiobooks also fall under this category and are in growing demand.

Final Thoughts

The digital product landscape is broad, which means there’s something for nearly everyone. Whether you’re a writer, designer, educator, or developer, there’s a digital product type that aligns with your strengths and interests. The key is to identify what problems you can solve—and then create a product that delivers that solution in a simple, helpful way.

Best of all, digital products are scalable. With the right systems in place, you can make sales at any hour of the day, to customers anywhere in the world.

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